Pure Ice

Pure Ice ~ New Year, New Hue

Press Release

PURE ICE ™ is excited to introduce its collection – New Year, New Hue. Boasting eight new shades, which includes three color tints, and a matte top coat, this collection is sure to add a little bit of grit, and lots of glam to your nail collection.

The collection gives the Pure Ice™ girl a selection of colors that allows her to play with color and texture to create looks straight off the runway – the ultimate way to get the look with the swipe of a brush. Whether it’s feminine & sweet, ultra glam, or rocker chic, the New Year, New Hue collection has an offering of shades to achieve any mood.

The New Year, New Hue collection includes:

•       Doll Face – a soft crème peach

•       Flawless – a frosted light gold with a metallic finish

•       Poppin’ Bottles – silver pearl with silver hex glitter and a gold iridescent finish

•       What’s the Splatter – clear with white and black hex glitter

•       Blue Hue – blue glitter hint

•       Pure Haze – purple glitter hint

•       Rosy Glow – pink glitter hint

•       Frost Finish – mattifying top coat

Pricing and Availability: The PURE ICE™ New Year, New Hue collection retails for $1.97 each at Walmart locations nationwide and Walmart.com.

Frost Finish 


Doll Face

 What’s the Splatter?

Purple Haze

 Poppin’ Bottles

Rosy Glow

Blue Hue